Under the corporate philosophy "To Contribute to Society Through the Expansion of Business," Seika Corporation sells equipment, devices, etc. and offers services in the fields of electric power, chemistry, energy, industrial machinery, material, and measurement as a general machinery trading company.
Its three characteristics and strengths are sales capability thoroughly versed in fields, extensive expertise in each business, and a wide network including 70 business bases both inside and outside Japan.
【1-1 Corporate history】
In July 1947, after the Pacific War, Mr. Douglas MacArthur, Supreme Commander for the Allied Powers, ordered the dissolution of the old Mitsubishi Corporation with a memorandum. In October 1947, the first president Koji Nakabayashi and staff of the machinery division of Moji Branch played a central role in founding Seika Corporation in Moji-ku, Kitakyushu-shi.
The corporate name is derived from "Essence of commerce: To pursue the quintessence of commerce, and offer benefits to others while earning money," "Star company of the west: To aim to become a star enterprise in western Japan," and "China: It may become helpful if the trade with China increases."
The company expanded business actively, establishing branches throughout Japan, including Tokyo and Osaka, and an overseas office in Dusseldorf, Germany (old West Germany), where only a few Japanese people resided around that time, in November 1954. The company was listed in the first section of Tokyo Stock Exchange in October 1961.
Then, it has grown as a general machinery trading company, by fortifying the sales base mainly in western Japan and establishing footholds in the U.S., Europe, and Asia.
In 2017, which was the 70th anniversary of the establishment of Seika Corporation, the company set a long-term management vision for the year 2027 "Envisioned Seika Group 10 years from now" and a new three-year plan "Mid-term Management Plan CS2020," which began in Apr. 2017, and these are ongoing.
【1-2 Corporate philosophy】
Seika Corporation set up the following corporate philosophy and code of conduct.
【1-3 Business contents】
(1) Business segments
As a general machinery trading company, Seika Corporation sells machinery, equipment, devices, and ancillary products and offers services in the fields of electric power, chemistry, energy, industrial machinery, material, and measurement.
The segments to be reported are "Power Plant," "Chemicals and Energy Plant," "Industrial Machinery," "Advanced Materials and Measuring Instruments," and "Global Business."
① Power Plant
The clients of Seika Corporation are electric power companies in western Japan, including The Kansai Electric Power, Kyushu Electric Power, The Chugoku Electric Power, Shikoku Electric Power, branches of Electric Power Development, and joint electric power companies, such as Wakayama Kyodo Power. The company sells industrial power generation equipment, such as boilers and gas turbines, environmental conservation equipment for treating discharged water and exhaust gas, anti-crime and anti-disaster equipment, such as security equipment and fire extinguishing devices, etc.
The suppliers include Mitsubishi Hitachi Power Systems (MHPS), which is a joint venture of Mitsubishi Heavy Industries, Ltd. and Hitachi, Ltd. Seika Corporation possesses the distributorship for thermal power generation equipment of MHPS.
② Chemicals and Energy Plant
Seika Corporation procures in-house power generation equipment, such as boilers and turbines, environmental conservation equipment for treating discharged water and exhaust gas, and so on from MHPS, etc., and sells them to chemical companies, oil companies, paper-manufacturing companies, steelmakers, and railway companies.
In addition, the company procures equipment for manufacturing chemical products, etc. from Japanese manufacturers and sells them.
③ Industrial Machinery
Seika Corporation provides clients in a broad range of industries with textile equipment, food processing equipment, brewing equipment, plant machinery, liquid crystal-related equipment, environment-related apparatus, uninterruptible power systems (UPS), etc. produced by Japanese manufacturers, and offers maintenance services.
Recently, the sales of lithium ion battery-related equipment for electric vehicles (EV) in China have been growing considerably.
④ Advanced Materials and Measuring Instruments
Seika Corporation sells equipment for manufacturing printed circuit boards for electronic devices, etc. to mainly domestic consumer electronics manufacturers, and delivers advanced technology-based measurement equipment, such as laser measurement instruments and pore size measurement instruments, to government offices and research institutes. The company also handles a wide array of products, including measurement devices of industrial machinery for environmental conservation and equipment for water treatment.
Products are procured mainly from overseas manufacturers.
⑤ Global Business
(Europe)
While selling industrial robots to automotive customers, Seika Corporation sells and leases submersible pumps used in construction, etc.
These products are procured mainly from Japanese manufacturers.
(North America)
The company sells Japanese-made industrial machinery used in the PCB surface mount production line to clients affiliated with Japanese automotive manufacturers.
(Asia)
The company sells Japanese-made machinery and equipment to companies within the textile, chemical, and other general industries, and also procures raw materials outside Japan and sells them to textile manufacturers.
(2) Sales in each region
Domestic sales account for over 80%, but the acceleration of global business expansion is included in the mid-term management plan CS2020 as a company-wide strategy, and the company aims to raise the ratio of overseas sales.
【1-4 Characteristics and strengths】
(1) Hands-on sales capability
The capability of hands-on sales nurtured in their 70 years history is the company's greatest strength.
By building relationships of trust through meticulous customer services and forming personal connections, Seika Corporation is able to obtain a steady stream of orders.
(2) High level of expertise in each business
Although trading companies are sometimes thought of as middlemen, Seika Corporation has garnered excellent reputation as an essential business partner with a high level of expertise, including profound information gathering capabilities and the ability to develop proposals that stay one step ahead of clients.
(3) Extensive network comprised of 70 bases in Japan and overseas
Ten years ago, the company had around 30 bases, but in anticipation of globalization, they have been rapidly expanding the number of bases, mainly in Europe and Southeast Asia.
The speed and comprehensiveness of information have increased further, and by utilizing this, the company hopes to further improve its corporate value.
(4) Measures to strengthen employee education and sales capabilities
Seika Corporation primarily uses on-the-job training to develop its employees. Senior staff and those with more experience teach newer employees the essentials, and the company also focuses on overseas training programs and seminars for each skill level.
Nowadays, the company requests the former staff of manufacturers and client companies to provide its employees with consultation services and hands-on support for sales.
The advice the company receives allows them to further improve their expertise and sales capabilities.
【1-5 ROE analysis】
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Seika Corporation is still unable to keep its ROE over 8%, which is required for Japanese companies as indicated by Ito Report, etc. Since leverage is relatively high, profit rate is expected to improve.
【1-6 Efforts for ESG】
<E: Environment>
The environmental policy of the company is to "make efforts to conserve and improve the earth environment and contribute to the realization of a sustainable society."
Under this policy, the company obtained the ISO14001 certificate in 2005, and is promoting environmentally-friendly products.
The environmentally friendly products handled by the company are diverse, including equipment for treating exhaust gas from boilers and incinerators and equipment for collecting organic solvents for chemical and semiconductor factories. The amount of orders in the term ended Mar. 2018 was about 76 billion yen, as mentioned below.
The company will continue to contribute to the conservation of the earth environment through business activities, and not merely from the viewpoint of social contribution.
<S: Social responsibility>
To fulfill its "social responsibility," Seika Corporation engages in work-style reforms as follows.
"Promotion of women's active participation in the workplace"
To recruit more women in the main career track
To support female employees in developing their careers
To appoint female managers
"Enhancement of health of employees"
To adopt Premium Friday (used by 21% of employees)
To promote the use of paid holidays
The company bears the expense for cancer screening (tumor marker option) in a health checkup
The company bears the cost of influenza vaccinations
"Personnel development"
Training at each level
Overseas training system
<G: Governance>
The website of the company discloses the activities for each item of the Corporate Governance Code.
In the term ended Mar. 2018, "the effectiveness of the board of directors was evaluated," and the board of directors established the "committee for selecting the president and others," which is composed of outside directors and auditors, as an arbitrary system.
The company translated some convocation notices into English, and produced a fact book in English.
In order to grow sustainably and improve its corporate value in the medium/long term, the company will strive to strengthen corporate governance, and pursue a sound, transparent management system.
【1-7 Shareholder return】
The primary managerial mission of the company is to return profit to shareholders, and its basic policy is stable dividend payment.
Through the efficient business operation from the marketing and financial aspects, the company aims to fortify the management base. While dealing with the demand for funds for developing new businesses, etc., the company plans to achieve a consolidated payout ratio of 35%.
For the term ending Mar. 2019, the company plans to pay an interim dividend of 25 yen/share and a term-end dividend of 30 yen/share, that is, a total of 55 yen/share, and the estimated payout ratio is 31.6%.
The company will actively return profit to shareholders while comprehensively considering the dividend policy, full-year results, etc.
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