Takasho Corporation (7590) |
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Company |
Takasho Corporation |
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Code No. |
7590 |
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Exchange |
JASDAQ |
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Industry |
Retail (Commerce) |
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President |
Nobuo Takaoka |
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HQ Address |
20-1 Minami Akasaka 20-1, Kainan-shi, Wakayama-ken |
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Year-end |
January 20 |
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URL |
* Stock price as of closing on 2016/3/11. Number of shares at the end of the most recent quarter excluding treasury shares.
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* Estimates are those of the Company.
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Key Points |
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Company Overview |
<Sales Routes>
Takasho's marketing division can be divided into sales routes of "professional use" products used by home builders and midsized construction companies, "home use" products sold to home improvement centers on a wholesale basis for use by general consumers, "GARDENER'S," and "exports." Each of these routes accounted for 57.6%, 34.8%, 2.9%, and 4.7% of sales respectively in fiscal year January 2016. "Professional use" products are products sold primarily through Takasho's "PROEX" catalog, which is the industry's largest catalog with approximately 250,000 copies printed and distributed by direct mail to gardening and landscaping companies, architects and designers, construction companies specializing in exterior construction, commercial facilities and other users. Pictures of actual gardens using Takasho's products are included in the catalogs, and customers can fill in diagrams provided within the catalogs to order products they want to use in actual landscapes and facilities they are creating. Customers send these diagrams by fax or email to Takasho. In turn, Takasho will then create image diagrams using CAD and CG technologies to be returned to customers along with estimates within the same day to show what the gardens and landscapes they are creating look like using Takasho products and how much they will cost. The Company also boasts of the ability to supply ordered products in a very short period of time.
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Business Strategy |
<Global Business>
Takasho imports products with high cultural value from overseas markets, while at the same time manufacturing products including wood products, solar lighting, wire products and others at its plant in Jiangxi, China to be exported to various parts of the world. Products for the United Kingdom gardening market, which is estimated to amount to ¥4 trillion and compares with the Japanese market at only ¥600.0 billion, are exported from Japan. Efforts will be made to fortify sales within the United States market along with the establishment of "VegTrug USA" on February 3, 2015, which has been fully funded by the United Kingdom sales subsidiary (VegTrug). In addition to these regions, the Company also conducts business in Germany, Australia, and Korea. In order to pursue its worldwide business expansion, Takasho needs to establish sales subsidiaries in large markets like the United Kingdom.
Examples of VegTrug Products
<Total Business Solutions>
Takasho focuses upon exterior (New construction exterior siding), gardening (Garden lifestyle solutions), and contracting (Non-residential building materials, exterior siding) products. It develops highly unique products based upon the unique concept that "gardens are a paradise that exists in harmony with homes they surround, and don't exist without surrounds."
As a group of professionals in the realm of gardens, the "Reform Gardening Club" seeks to increase communication between distributors and construction services providers. Furthermore, the "Exterior and Gardening Meister System" and "Water Garden Meister System" certification systems were established in February 2010, and "Exterior and Garden Meister System" was also established in May 2014 with the goal of rejuvenating the industry. Visitors to Takasho's Garden and Exterior Fair 2015 held in July 2015 rose by 10% from previous year to 3,573 people. Takasho also actively supports its network of construction companies. The number of the Takasho Reform Garden Club member companies is approximately 700. The Company also held over 180 networking and regional training events throughout Japan based upon their corporate theme of "learn together, grow together". The "12th Takasho Garden and Exterior Fair 2015" exhibition showing future product strategies was held at the Tokyo Ryutsu Center on July 29 to 30, 2015, and the number of visitors exceeded the previous year. At the same time, the Tokyo Metropolitan Showroom was established on September 14, 2015, and activities to raise the awareness within the market were conducted. At the showroom, special exhibits that allow customers to see and feel the colors and texture qualities of various products have been created as part of the strengthened marketing areas designed to improve service levels in the main Tokyo and surrounding Kanto region, which is expected to see strong growth. Furthermore, a structure that can respond to the request of customers and gather and provide the most up to date information has also been facilitated. <Modernization Business>
As part of the "Smart Living Garden" concept, Takasho is promoting development and sales of LED illumination, solar lighting, low voltage lighting and other products using natural energy and energy saving technologies to propose energy conserving themes in the garden. Takasho also proposes garden creation through the "Smart Living Garden" concept, which was born from the "Smart House" concept and fuses the GEMS energy management system starting in gardens, to realize "energy conserving", "energy creation", and "energy storage" in both the home and gardens. Moreover, 100% use of LED for outdoor lighting was achieved in October 2014. Furthermore, the awarding of "Takasho Low Voltage Light System" with the "Best Selection Award" in the fourth award event hosted by the HEAD (Study Group on Home Environment and Advanced Design) contributed to an increase in consumer awareness of these products.
<Life Support Business>
Japan's first authentic garden center called "GARDENER'S JAPAN" was opened adjacent to the Takasho headquarter in April 2012. Half of the "GARDENER'S JAPAN" facility is surrounded by greenery, and it boasts of open gardens that allow customers to thoroughly enjoy their visit to the facilities. Takasho is expected to strengthen the connection between the mail order site "Aoyama Garden"(http://www.aoyama-g.co.jp/) and its gardening magazine "BISES." GARDENER'S JAPAN: Wakayama Prefecture, Kainan-shi, Minami Akasaka 3-3
Tel: +81-73-482-3333 Fax: +81-73-482-3332 |
Fiscal Year January 2016 Earnings Results |
Sales, Current Profit Decline by 3.4%, 12.2%
Sales declined by 3.4% year-on-year to ¥17.853 billion. The professional use segment reported brisk sales of "Art Fence" series of products using artificial aluminum wood "Ever Art Wood" and "Ever Art Wood" used in garden exteriors. At the same time, its new aluminum composite plate "Ever Art Board" used to replicate Japanese style natural materials such as wood, stone and lacquered walls trended favorably. With regards to "lighting" related equipment designed to highlight yards at nighttime, efforts to expand the number of "Exterior and Gardening Meister System" certified staff, and the launch of low volt LED lighting (12 and 24 volt) and other new products contributed to strong sales of lighting fixtures. At the same time, sales of strengthened artificial bamboo and other Japanese style products declined, but efforts to strengthen marketing allowed sales from third quarter onwards to rise and to remain in line with the previous year's levels over the full year.With regards to the home use business, new product introductions grew from the previous term. However, the overall home improvement industry encountered weak business conditions due to lackluster sales of sun shades and other products due to inclement weather and declines in the repeat implementation of products. As for overseas business development, efforts were made to cultivate new customers, introduce new products, raise quality standards, improve inventory management function and establish a solid distribution structure of the China subsidiary. However, the influence of stronger yen relative to some foreign currencies compared with previous term, delivery delays, and review of unprofitable business transactions contributed a decline in sales. In Europe, sales decline by 19.4% year-on-year to ¥1.215 billion, and operating loss expanded to ¥129 million from ¥33 million in the previous term. Despite new product introductions by sales subsidiaries, sales declined due in part to the impact of early spring extreme weather conditions in Europe and delays in deliveries. With regards to profit, increases in materials and product sourcing prices due to the influence of foreign exchange rate fluctuations contributed cost of goods sold to rise. Within China, sales and operating profit declined by 46.9% and 53.1% year-on-year to ¥519 and ¥102 million respectively. While continuous efforts were made to fortify quality standards, and facilitate inventory management function and delivery structures of manufacturing subsidiaries, sales and profits declined. |
Fiscal Year January 2017 Earnings Estimates |
Takasho Estimates Call for Sales, Current Profit to Rise by 2.6% and 21.2% Year-On-Year
Takasho's earnings estimates for fiscal year January 2017 call for sales and current profit to rise by 2.6% and 21.2% year-on-year to ¥18.311 billion and ¥724 million respectively. Based upon its "5th Room" concept, Takasho, as the lifestyle maker of gardening, is endeavoring to strengthen sales of its gardening and exterior products a step further by establishing showrooms, fortifying marketing activities, and facilitating manufacturing facilities within Japan. With regards to global business deployment, efforts will be made to strengthen the manufacturing division in China. In addition to sales activities in Europe, Asia and Oceania, measures to strengthen sales activities within North America, where sales were launched last year, will be implemented. A dividend of ¥12 per share is expected to be paid at the end of the term.Earnings estimates for the first half of the fiscal year are provided below. |
Conclusions |
Disclaimer
This report is intended solely for information purposes, and is not intended as a solicitation to invest in the shares of this company. The information and opinions contained within this report are based on data made publicly available by the Company, and comes from sources that we judge to be reliable. However we cannot guarantee the accuracy or completeness of the data. This report is not a guarantee of the accuracy, completeness or validity of said information and or opinions, nor do we bear any responsibility for the same. All rights pertaining to this report belong to Investment Bridge Co., Ltd., which may change the contents thereof at any time without prior notice. All investment decisions are the responsibility of the individual and should be made only after proper consideration.Copyright(C) 2016 by Investment Bridge Co., Ltd. All Rights Reserved |