Up until now, the company's target has been to achieve
"a trading volume of 100 billion yen in 2020, and become the industry leader in each business," but considering the accelerated growth of the travel business due to investing in "AirTrip," the recovery of the investment business, the stable growth of stock revenues such as IT offshore development and BTM, the monetization of new businesses such as the camper car business and currency exchange business, and growing economies of scale by implementing M&As, they aim to achieve
"a trading volume of 100 billion yen in 2019," one year ahead of schedule.
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In addition, from FY 9/17, the "investment business" was positioned as the fourth business and a reporting segment.
The growth strategies and major recent topics for each business are as follows:
(1) Online Travel Agency Business
1. The comprehensive travel platform "AirTrip"
The domestic airline ticket sales market is a mega market of about 1.5 trillion yen, but it has no truly dominant brands comparable to "Jalan" and "Rakuten Travel" of the online hotel reservation market.
While the combined market share of Jalan and Rakuten is estimated to be about 40% in the online hotel reservation market, in the online domestic airline ticket sales market, even Evolable Asia, the industrial leader among domestic flight online travel agents (OTAs), occupies only 2% of the market.
Under these circumstances, the company founded the new brand "AirTrip" during the previous term and it is hoping to make this brand the overwhelming leader in the online domestic air ticket market by offering a thorough service.
The company offers some of the industry's best customer returns prospects by "focusing on returning the reward points to customers by reducing the customer-attraction expenses through the existing web advertisements", "returning 2% of airfare purchase price to customers", and "reward points earned through AirTrip can be used to purchase air tickets or can be exchanged with various collective loyalty points, frequent flyer miles, gift coupons, etc. via G-Point."
Additionally, the chat facility was added to its existing web, telephone and e-mail customer service recently, and the superbly maneuverable user interface with its smooth and intuitive operability helps the company to pursue the better user accessibility.
The company aims to offer the highest value for money and the most useful services to customers.
The company positions "AirTrip" as a comprehensive travel service platform and has commenced the sales of domestic accommodation booking, overseas air tickets and private home accommodation, in addition to traditional domestic air tickets. It is planning to expand its merchandise range.
As the company believes that the strengths of "AirTrip" are the track record as the leader of the online air ticket industry and its thorough customer returns, the company's policy is to secure profits through the sales of domestic airline tickets while actively returning the profits to customers with other merchandise.
Through expansion and integration of merchandise, the reward points can be now used across the board; therefore in the domestic accommodation booking services, the company has realized a 7% return, one of the highest in the industry.
«Topics»
◎ Develop active promotion
Improving popularity is essential for brand establishment.
* Start of television commercials
The company began broadcasting commercials starring a popular comedian in the Sapporo, Fukuoka, and Okinawa areas. The response is very good, and they plan to start airing the commercial in the large Kanto and Kansai markets during this term.
* Alliance with the major mail magazine company "MagMag"
The largest e-mail magazine company, MagMag Inc., became a subsidiary of the company in Oct. 2017.
The company will pursue business synergies with MagMag, including the expansion of "AirTrip" sales channels by utilizing MagMag's e-mail magazine and media.
(For details, see the "Investment business" section)
◎ Expansion of merchandise
In Nov. 2017, with the aim of strengthening management of domestic travel products (travel packages) that pair airfare and accommodation together with "AirTrip," the company acquired N's Enterprise Co., Ltd., which specializes in travel packages to Okinawa and Hokkaido, as a subsidiary. N's Enterprise is the exclusive licensing agency for Japan Airlines, and they believe this will greatly contribute to the purchase of domestic tickets from Japan Airlines.
The trading volume for N's Enterprise this term (the term ending Sept. 2018) is forecasted to be around 10 billion yen, and the company believes that this will be a big step towards achieving the target trading volume of 100 billion yen in 2019.
In addition to their traditional main product, domestic airline tickets, the company will also begin to strengthen sales of overseas airline tickets from this term.
2. BTM (Business Travel Management) Market
The size of the Japanese business travel management (BTM) market is in the region of 6.4 trillion yen and of that, domestic travels and accommodations are said to occupy roughly 1.8 trillion yen. Some studies claim that with the introduction of BTM, business travel expenses can be reduced as much as 10-20% but as the majority of companies are not managing the business travel expenses when it comes to airfares, and this promises to be the area of further growths in the future.
Specifically, the company is working to secure more business partners and speed up the market development.
Apart from airline tickets, the company is also planning to start selling the "Shinkansen (bullet train) + accommodations" packages. It will continue striving to respond to all business trip needs.
«Topics»
◎ Steady increase of clients
As of the end of Sept. 2017, the number of clients for the BTM business increased by 485 from the end of Sept. 2016 to 1,152.
This will lead to stable growth of stock profit.
(2) Inbound Travel Business
The company is poised to introduce various forms and methods of meeting the inbound travel demands such as establishing "minpaku" (private home accommodation) platform, collaboration with overseas travel agencies, currency exchange business, and camper rentals. The company aims to become the domestic leader in the camper rental industry. It is planning to increase its fleet to 300 owned campers by 2020.
«Topics»
◎ Collaboration with Chinese travel agencies
In May 2017, the company concluded a business tie-up agreement with Ctrip.com (China's largest travel agency) that would be the first such agreement in Japan for system collaboration in the domestic air ticket field. In Nov. 2017, the company reached an agreement with Qunar.com (which is operated by the Chinese online travel agency Qunar) regarding a collaboration between Qunar.com's travel search system and Evolable Asia's website for reserving domestic airline tickets. With this system collaboration, Qunar.com will begin offering Japanese domestic air tickets to Chinese travelers with individual arrangements that do not involve group tours or package tours. Through this partnership, Evolable Asia will provide domestic airline tickets for two other major Chinese online travel agencies in addition to Ctrip.com.
Also in Nov. 2017, the company began providing domestic airline ticket OEMs for foreigners, mainly Taiwanese people who plan to travel to Japan and who visit the travel reservation website managed by Lion Travel Service Co., Ltd., the largest travel company in Taiwan.
The company is steadily building a foundation for providing many types of products, including domestic airline tickets targeted at Chinese travelers, who are expected to increase in the future.
◎ Strengthening and expansion of the currency exchange business
(Install FinTech money exchange machines at company stores)
In Nov. 2017, the company conducted capital participation through the third-party allocation of shares from Extech Co., Ltd., which develops its own foreign currency exchange machines equipped with IoT functions and FinTech functions that utilize AI.
Extech's exchange machines support a large variety of currencies and languages, and meet the exchange needs of visitors from many different foreign countries. It can be installed in small spaces, and can operate on its own without being attended to. The original machine began operating from Nov. 2017.
In the future, the machines will also support electronic currency and virtual currency, and the company aims to install 1,000 units at various hotels, airports, terminal railway stations, and other commercial facilities by 2020.
(Collaboration with hotels to provide currency exchange service)
Also in Nov. 2017, the company reached an agreement regarding a partnership with Toyoko Inn Co., Ltd., a hotel chain having the largest number of rooms in Japan, with the goal of attracting foreign tourists to Japan.
Along with the grand opening of Toyoko Inn Narita, Toyoko Inn's largest hotel (1,384 rooms), both companies will work together and consider introducing electronic payment services and exchange services at the hotel counter, as well as packages that combine both companies' products in order to attract foreign tourists and improve customer satisfaction.
The company plans to seek out more hotel partnerships in the future.
◎ Expansion of sales channels for the camper car business
In May 2017, the company began sales at H.I.S. In September, they started up a plan allowing people to experience Japan, and they also signed a contract for the pre-order of domestic camper cars rentals with i.JTB Co., Ltd., which is responsible for the e-commerce business at JTB Group.
Also, in October, the company partnered with Times Mobility Networks Co, Ltd., a company in the Park 24 group that provides the nationwide rent-a-car service "Times Car Rentals." In addition to increasing the number of bases near downtown areas and airports for renting and returning camper cars, reservation for camper rentals became possible through the Times Car Rental website.
Currently, the company retains 15 vehicles for the camper car business. If the camper car business begins making profits on a monthly basis, they plan to greatly increase the number of vehicles.
(3) IT Offshore Development Business
The Company aims to increase the number of lab personnel from current 800 to 3,000 by 2020.
To achieve this, the company promotes four policies such as developing more offices, acquiring projects in Europe and the USA, improving the capacity of the upstream development process, and developing Japanese-speaking human resources.
Four new laboratories were opened this term.
(4) Investment Business
From FY 9/17, the investment business was positioned as the fourth business having characteristics of CVC (corporate venture capital). The company will pursue a synergistic effect as well as opportunities for capital gains.
They made a lot of investments in the previous term, but the most noteworthy item was the acquisition of MagMag Co., Ltd. as a subsidiary.
«Reorganization of MagMag Co., Ltd. into a subsidiary»
In Oct. 2017, the company acquired 94,256 shares (ownership of voting rights: 85.7%) of MagMag Co., Ltd. through the acquisition of shares and simple stock exchange.
(MagMag company profile)
MagMag was founded in 1999 under the company vision "Conveying your message to people who want to hear it." They manage the e-mail magazine service "MagMag" and the online media websites "MAG2NEWS" and "MONEY VOICE."
Using its influence as the largest e-mail magazine in Japan with 7.5 million subscribers and 15 million website views per month (3 million unique viewers), and revenue sources including offering paid content in its e-mail magazine and obtaining income from media advertising, MagMag is expanding its business.
(Speculated synergistic effects)
The company expects to create the following three synergistic effects.
1. Expansion of "AirTrip" sales channels
Re-introduce the comprehensive travel platform "AirTrip" to various e-mail magazine subscribers. The company hopes to expand the number of "AirTrip" members from the present 440,000 to 8 million.
2. Establishment of travel media
The company will establish specialized travel media that combine MagMag's media capabilities with Evolable Asia's travel products.
3. Improvement of development capabilities
Utilizing IT offshore development resources at the Vietnamese corporation Evolable Asia, the company will improve the development capabilities of MagMag.
(Future prospects)
By utilizing Evolable Asia's subsidiaries to significantly improve system development capabilities, MagMag can accelerate the expansion and improvement of services. In addition, MagMag is expected to achieve substantial profit growth from the next term by providing Evolable Asia's marketing know-how. Also, MagMag aims to make its stock listed in the future.
(5) Other
◎ Collaboration with regional banks
In order to strengthen the sales of corporate services, the company entered into a business arrangement with three regional banks: Bank of Yokohama, Shikoku Bank, and Keiyo Bank.
Customers of the banks are introduced to IT offshore development projects, Airbnb (for which Evolable Asia has an exclusive contract for developing business related to accommodation facilities), and BTM services.
The company will continue to promote collaboration with other regional banks in addition to the three listed above.
◎ Financing with share options
The company issued share options to Credit Suisse Group AG through a third-party allotment system.
When converted to income, the total for the three-part transaction comes to around 10.1 billion yen. Roughly 8 billion yen will be used to implement large, strategic M&As by the year 2020, and 2 billion yen for brand development costs (raising the popularity of new brands, acquiring new customers, etc.).
It is a scheme to suppress dilution by setting the three-part exercise price in stages. The company hopes to accelerate its growth speed through the procurement of funds.